Events

September 9, the company IKEA introduced a new catalog

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The slogan of the catalog in 2017 was the phrase "Beso at home. " She has embodied both in every subject of numerous collections, and in the event, whose guests were designers, architects, partners and representatives of the press. This September event is usually waiting for a year. IKEA traditionally releases its new catalog in early autumn, which gathers all the most significant and interesting novelties, topical interior solutions and simple but very popular furniture. It is for her that this Swedish brand is so famous all over the world. In addition to the interior entourage, IKEA pays a lot of time and attention to the home atmosphere. All interior items from the latest collections are capable in one way or another to influence the mood and inspire new discoveries. That is why the concept "Beso at home. " In any place and at any time you want to feel freedom and warmth, which are characteristic only for the zero reference point, called the house. Lifestyle forms favorite activities, and those are able to become such only due to the mood set by the interior. Thus, the situation becomes extremely important - and the Swedish brand subtly senses this specificity, issuing in the new catalog not only images and descriptions of individual elements, but also telling inspiring stories about people and their dreams. One of IKEA's beginnings is to offercreate a special holiday - Day at home. And even the date has already been chosen - November 26. On this day, representatives of the brand offer to stay at home with their relatives, doing only what can unite the family. you can find a lot of ideas for such a pastime or suggest your own.

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