Italians in Russia: the coolest architects of retail

We love everything Italian and therefore could notto pass by such a significant event as the arrival of the famous creative duet PLS in Moscow. But why he came here - read in our material This spring, the coolest Italian architects flew to Moscow to design fashion boutiques around the world. Lino Losanno and Lorenzo Perini have created a new concept for the Meucci boutique, which at the moment can be safely called one of a kind (the first boutique in the new interior concept was opened in Moscow). The roomble.com editors were able to meet with an architectural duo and ask them about Moscow in the 90s, private customers and a lingerie store in the most romantic city. Lorenzo Perini and Lino Lozano, architects Lorenzo Perini and Lino Losanno, after a long and fruitful collaboration in 2002, founded the pls design architectural studio, which today can rightfully be considered international. plsdesign.it - - The interior of the Meucci boutique that you made,lies in the general concept of stores that are located all over the world today, or have you come up with something fundamentally new? - - No, this is a completely new concept of Meucci boutiques. The project we have implemented in Moscow is the first of its kind (the second store will be opened in St. Petersburg). In the future, the concept will be transferred to Meucci stores around the world. Editor's note: - Meucci - Italian brand of men's clothing with centuries of history. The company is based in Florence and for decades has been creating original models of classic men's suits with recognizable style and undeniable quality. - - Do you have many private customers around the world?- - We have many private clients, and all of them are also associated with fashion. First of all, we receive orders for the design of boutiques, and then the owners of these very boutiques come to us for projects of private villas and apartments. We also often receive orders from store visitors that we made. - - The most unusual project that you have done?- - It was in Paris. Not so long ago we worked on a lingerie boutique project. This was the first such experience for us and we used all our creative abilities to find the maximum of original ideas. For example, we made a real catwalk for a fashion show. Have you seen a lot of catwalk shops? The boutique turned out to be light, romantic, feminine and a little dreamy. We liked. - - What was the most difficult thing for you in your work?Not in this boutique, but in general. - - The most difficult thing is to understand the client, to guess what is in his head, what he wants and what he really needs. And then translate it into the language of beauty. - - How difficult it is for two people to come to an agreement, even for friends. And you have been working together for years. How do you manage to be creative, find a compromise with each other? - - We know each other so well that it is easy for us. In addition, we are very different, and therefore we complement each other perfectly. - - What is your favorite room in the house and why? - - I love the kitchen. I love to cook. In the kitchen you can get together with friends.