November 27 at Moscow Design & Decoration Centerwithin the framework of Design Focus 2014, a lecture-meeting “Profession - an interior designer” was held with a successful designer and decorator Anna Muravina. Roomble acted as an information partner of the event. The meeting was attended by novice designers, architects, decorators, and those who already have a baggage of experience and knowledge in the field of interior design. Anna Muravina's lecture turned out to be interesting and useful for everyone. Anna Muravina, interior designer The name of this person is in the top ten Russian designers, according to experts from Elle décor and Architectural Digest. Anna Muravina and her partner Lada Guseva have been designing interiors for over 20 years in their own design bureau MUGU Interiors. In addition, Anna is the executive director of ODI, the Association of Interior Decorators. mugu-interiors.com As part of the lecture-meeting, Anna Muravina shared the secrets of building a competent dialogue with the customer, suggested a lot of techniques that help to better understand what the client wants to see in the end. Anna Muravina, interior designer: - There are mistakes that many designers make. The most commonplace example is the question: "What style of interior do you want?" Such a question will lead us nowhere, because for the client it is a dense forest. The main thing is to remember that in fact the client knows exactly what he does not want. For example, he doesn't want hi-tech or a green sofa. If the client knew exactly what he wants, he would not turn to an interior designer for help. Our main task with you in the end is to understand what kind of atmosphere he wants to get. 
At the meeting, Anna Muravina spoke about the choicecolors for the future interior. She explained that asking the customer about his favorite color is dangerous, because the perception of shades, for example, in clothes, and the selection of colors for the interior are fundamentally different things. Anna Muravina, interior designer: - It happens that what is combined in clothes can be used in the interior, for example, only as accents. And this should be discussed with the customer. It is necessary to explain that the color in the interior should be complex, to explain what this means. It is necessary to tell about the properties of color: that under different lighting conditions, under different weather conditions, the shade can be different. Anna Muravina advised the designers at the very first meetings to outline certain boundaries in working with the customer: to clarify what time it is better to call and write, to warn about the desire or unwillingness to visit the salons with the client. The designer also told about the stages of work on projects, revealing many professional secrets. Anna Muravina, interior designer: - The result of all discussions and clarifications should be an understanding of the atmosphere in which the customer will feel happy. We designate to ourselves what needs to be done to make him feel good. It is much easier to work further. Conflicts happen among those who do not speak all the images and pictures. After all, a designer should be both an orator and a psychologist too. Frustrations arise as a result of unspoken hopes, expectations and images. 
At the end of the meeting Anna answered questionsListeners and said a few words about the philosophy of the "Association of interior decorators" - that the organization seeks to create a civilized and professional market for interior designers. 
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Anna Muravina: "The designer should be both an orator and a psychologist"
