Inspiration

How to live in Russia: analytics from IKEA

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What homework for Russians are your favorite? How does the home environment affect family relationships? Preparing for the release of the new Catalog, IKEA conducted a study "Living at home": it showed how we perceive the house and what really matters to us. It turned out that with all the love for him, 92% of respondents feel uneasy, saying that they spent all weekend at home. And this is not the only paradoxical fact

The rapid rhythm of modern life makesWe appreciate the moments of tranquility and the opportunity to spend our free time the way we want. However, it seems to us that the weekend, held exclusively at home, wasted. And no matter how many positive emotions brought the weekend.

It is interesting that often people agree to visitAny activity, even if they do not want to do it at all. For a refusal, a good reason is necessary - and in such situations, every fourth person refers to bad weather, and women in this case are cunning more often than men.

We appreciate the time spent with loved ones, because thisthe opportunity to be alone with his second half, to collect the whole family at the same table or to fight with friends in a computer game. So, 50% of the respondents adore when they can not only enjoy their favorite dishes at dinner or dinner, but also to talk with someone heart to heart. Another fact is connected with food from the study: a leisurely breakfast on weekends is a real family tradition for every sixth person interviewed.

In different parts of our country people preferspend time in different ways. In Krasnodar, especially like to watch TV shows, in Yekaterinburg prefer to read in silence, and Ufimians, in comparison with the inhabitants of other cities, more surf the Internet. But the most valuable thing for everyone without exception is the opportunity to get enough sleep, because at home people first of all rest and gain strength after a hard day. Interestingly, for men in Kazan and women in Rostov-on-Don, a sound sleep is more important than for residents of other cities.

A house is a place where we can do what we dowant! So, half of the polled Russians licks the wrappers from the products when no one sees. Almost as many respondents are talking with household appliances, trying to persuade her to work better. Every third eats directly from the pan, and 28% often dance, repeating the movements of the music video.

The study showed that 69% of survey participants consider the purchase of goods for the home as the most enjoyable occupation of all household affairs.

Speaking about household concerns, people note that they do not really like washing, ironing and cleaning - with pleasure, only 26% of those polled induce order.

Despite the fact that one in four respondentsoften shares with his pet experiences, take care of pets wants less than a third of respondents. It seems burdensome and caring for plants, but 30% of study participants are happy to talk with them.

Sometimes people really do not have a living housecommunication. For this reason, almost every fifth respondent would like the Internet to distract members of the family from each other less often. Today, people even at home are "included" in several cases at the same time: more than half of Russians can easily eat, talk with their relatives and at the same time respond to comments in social networks and check e-mail. Therefore, many are so tired of all-pervasive technologies. This is especially true for residents of Moscow and St. Petersburg: respondents from these two cities say that they would like to spend more time with their relatives without smartphones and tablets.

42% of Russians are very fond of going to visit. The best reason is the absence of an excuse, they are sure. However, when it comes to receiving guests, only 12% of respondents are ready to change their plans drastically.

"The study" Life at home "proves once again,that the house is the best place on earth, because here everyone can be himself. No matter how much we love traveling, we begin to miss home, no matter how good we are at home, we say that home is better ... It is simple simple domestic joys, which we sometimes do not even notice, every day give us happiness. Therefore, we offer many inspiring solutions to make your favorite classes even more enjoyable. Arrange the house so that it always has a place for any ideas, and we will help you in this, "says Anna Benon, head of IKEA's marketing department in Russia.

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