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About what Alcantara is and where to apply it: an interview with Andrea Boragno - etk-fashion.com

Do not tell us that you do not know what isAlcantara. And even if you know. Just read this interview. Upholstery sofa, as it turned out, is just one of many uses of this unusual material. The first pop-up exhibition of the Alcantara brand in Russia is called A way of life, its exhibits demonstrate a variety of ways of using the material. For example, an art object called The stronghold of silence, created by the Italian designer Paola Navone, is a fortress of pillows. And the orange Lamborghini huracan, which has a capacity of 610 horsepower, with the same bright and pleasant to the touch interior trim, and the dresses that the artist Rebecca Moses put her hands on, and even the pillows in the fortress described above - everything is done using the Alcantara material. On March 24, Gary Tatintsyan's gallery was crowded andfestively, and the hall attracted attention with fantastically fascinating art-objects and installations. All of them were created with the help of one of the most versatile materials of Alcantara S.p.A., the wide use of which in all sectors - from sewing to automotive - is due to special properties and exceptional quality. The evening began with the speech of the General Director of the brand Andrea Boragno, but continued unofficially, when the guests could communicate with each other and take pictures with installations. The mood was set by the music of the DJ DJ Mark Shchedrin. The editor-in-chief of the etk-fashion.com portal Oksana Kashenko in the meantime found out why the new artificial material is meant to determine the style of life ... The company's president Andrea Boragno answers. - What is the Alcantara material? - The creation of this material dates back to the early 1970s. The material was invented by a Japanese scientist. This was in its time a breakthrough. - Which brands do you prefer to work with: fashion brands or interior brands? - Alcantara is very versatile. It can be used for countless different items and materials. Thousands of possible options. Alcantara is well represented in the automotive industry, namely in the design of luxury cars such as Lamborghini, Ferrari, Maserati, Porsche, Tesla. And nevertheless, we attach great importance to cooperation with fashion designers, interior designers, and also with designers who could offer additional areas of use of Alcantara material. - As the brand Alcantara S.p.A. determines the lifestyle? - Alcantara is universal material - it is with you wherever you are. When you drive your comfortable luxury car, next to you is the Alcantara. Then you put on the headphones - they are made using high-tech material Alcantara. This material is also used to make the cover of your mobile phone. And besides, you can have a bag from a famous designer who is also made using our material. It is very important. Why? Because Alcantara defines a lifestyle. This is the choice of people who, on the one hand, choose things practical, on the other - things exclusive. - What is the most unusual way of using Alcantara material, please? - Air conditioning. An air purification system from Daikin was installed, the device was made using the Alcantara material. - And what can you say about the installation of Alcantara S.p.A. on iSaloni 2016? - Installation will be very unexpected. It will be located on the trendy Corso Como street in the city center. We will complete the exterior façade of the building using the Alcantara material. On it we will project images, thereby we can give it a unique look ... We call it the Alcantara Magic Hotel!

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