About what Alcantara is and where to apply it: an interview with Andrea Boragno

Do not tell us that you do not know what isAlcantara. And even if you know. Just read this interview. Upholstery sofa, as it turned out, is just one of many uses of this unusual material. The first pop-up exhibition of the Alcantara brand in Russia is called A way of life, its exhibits demonstrate a variety of ways of using the material. For example, an art object called The stronghold of silence, created by the Italian designer Paola Navone, is a fortress of pillows. And the orange Lamborghini huracan, which has a capacity of 610 horsepower, with the same bright and pleasant to the touch interior trim, and the dresses that the artist Rebecca Moses put her hands on, and even the pillows in the fortress described above - everything is done using the Alcantara material. On March 24, Gary Tatintsyan's gallery was crowded andfestively, and the hall attracted attention with fantastically mesmerizing art objects and installations. All of them were created using one of the most versatile materials from Alcantara S.p.A., which is widely used in all industries - from garment to automotive - due to its special properties and exceptional quality. The evening began with a speech by the general director of the brand Andrea Boranho, and continued with an informal part, when guests could communicate with each other and take pictures with installations. DJ Mark Shchedrin set the mood with music. Oksana Kashenko, editor-in-chief of the etk-fashion.com portal, meanwhile, found out why the new artificial material is designed to determine the lifestyle ... Answers the president of Alcantara Andrea Boranho. - What is Alcantara material?- The creation of this material dates back to the early 70s. The material was invented by a Japanese scientist. This was a breakthrough in its time. - What brands do you prefer to work with: fashion brands or interior brands? - The Alcantara material is very versatile. It can be used for countless different items and materials. Thousands of possible options. Alcantara is well represented in the automotive industry, namely in the interior design of luxury cars such as Lamborghini, Ferrari, Maserati, Porsche, Tesla. Nevertheless, we attach great importance to cooperation with fashion designers, interior designers, as well as with designers who could offer additional areas of use for Alcantara material. - As a brand of Alcantara S.p.A. determines the lifestyle? - The material Alcantara is universal - it is with you wherever you are. When you drive your comfortable luxury car, Alcantara is right next to you. Then you put on the headphones - they are made using high-tech Alcantara material. This material is also used to make your mobile phone case. And besides, you can have a bag from a famous designer, which is also made using our material. It is very important. Why? Because Alcantara defines the lifestyle. This is the choice of people who, on the one hand, choose practical things, on the other, exclusive things. - What is the most unusual way of using Alcantara material? - Air conditioner. A Daikin air purification system was installed, and the device was decorated with Alcantara material. - What can you say about the installation of Alcantara S.p.A. at iSaloni 2016? - The installation will be very unexpected. It will be located on the trendy Corso Como street in the city center. We will completely decorate the exterior facade of the building using Alcantara material. We will project images onto it, thus we will be able to give it a unique look ... We call it Alcantara Magic Hotel!