Exhibitions

Who created the most popular lamps this year: an exclusive interview

If you think that stylish fixtures cancreated only by western designers, our article will surprise you. We did an interview with the most popular Italian designer who lives and works in Russia. His name is Dima Loginov The main opening of the Euroluce light exhibition, which took place in Milan from April 14 to April 19, 2015, was the new models of lamps created by the Russian designer Dima Loginov. Dima Loginov is the first and today the only person in the history of Russian industrial design who has really become incredibly popular and in demand in the West. Every year, things with his design are produced by many Italian companies, and then they are successfully sold all over the world and appear in a variety of interiors. We, like thousands of other visitors to the exhibition, did not remain indifferent to his creations and decided to tell about Dima to you, our beloved readers. Dima Loginov, designer Dima Loginov graduated from the International School of Design and received a diploma from the English School of Design Rhodec International School. And then - as in the fairy tale about Cinderella: the daily painstaking work was once rewarded: now he works for several Western companies at once. dimaloginoff.com - - How did you share the design for different companies? After all, the models were supposed to be not just different, but made in the spirit of each company? - - Until now, I have not had to think about it, because all the companies for which I create design work in the segment of modern design. In addition, more often brands simply choose the design that suits them from the one I have already invented. I often do concept design not for a specific company, but for myself. A good idea comes up and shouldn't be missed. It turns into a concept. Then the company falls in love with this design, and as a result, it appears in show-windows of showrooms and in the interiors of customers. It rarely happens that the company sends me a brief for the design. In this case, my work is more targeted, here I take into account the specifics of the brand. Although most often the brief says: "Do what you want, as you usually do!" - - Who did you enjoy working with the most and why? - - It's hard for me to single out someone. All I can say about this is that all companies are very different, they all differ in the speed of work, in the style of communication with the designer and in the manner of presenting their products to the market. But there is one thing in common that unites all the brands that I have worked with - a passion for design. Without this trait, nothing would have happened. - - What difficulties were in the work ondesigning lighting fixtures? - - I often hear from manufacturers that my design is very difficult to adapt to production. But no one wants to miss the chance to bring an original product to the market either. Therefore, when working on a project with a manufacturer, we often look for a compromise and think about what sacrifices we can make in order to resolve technological issues. This is an incredibly interesting job. And I am immensely grateful to the companies I work with that they are fighting to the end! For example, the Mountain View lamp, presented by Axo Light, was hanging by a thread, and until recently no one knew if they could make it, if it was possible at all. It was a battle with technological capabilities and with time, because it was very important to show the novelty at the exhibition. Even I did not know until the very first day of the exhibition if this lamp had turned out. Axo Light did the impossible and it turned out to be a very beautiful piece. I am very pleased with it. - - What did you like most about working on these models? - The first minutes when an idea comes up and you start to visualize it, realizing that it “works” - these are the best minutes in my work. This is the spark that starts everything. The feelings that overwhelm me in these moments cannot be compared with anything else. But, of course, it is also very interesting to watch from the outside at the exhibition how people crowd around the lamps, take pictures of them. This has nothing to do with my work anymore. Rather, it is an uncontrollable aftertaste. This time in Milan my work aroused great interest. I haven’t talked to all the companies yet, but I know that one of them sold several thousand of my lamps in a few days in the Milan salon. - - What are your plans for the next year?What are you going to design for European companies? - - Now I have in development several new products for Italian companies, which may already be released this year. And also, I have already received several briefs and requests from Italian brands that are new to me - to create a design. I also created an innovative hi-end acoustics design for a Russian startup and really hope to be able to see the results of this collaboration this year. - What is your favorite room in yourhome and why? - - Perhaps the living room. It is spacious, good acoustics to listen to music, a huge wall-to-wall window and a large open balcony with a beautiful view of the city center. On the balcony I have my Tornado street lamp, which I created for Studio Italia Design, and an apple tree grows next to the lamp on the balcony, and in spring it is covered with flowers, and in summer apples grow on it.

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