Exhibitions

Who created the most popular lamps this year: an exclusive interview

If you think that stylish lamps cancreate only Western designers, our article will surprise you. We interviewed the most popular designer in Italy, who lives and works in Russia. His name is Dima Loginov. The main opening of the exhibition of light Euroluce, which was held in Milan from April 14 to 19, 2015, was the new model of lighting, created by Russian designer Dima Loginov. Dima Loginov is the first and for today the only person in the history of Russian industrial design, which really became incredibly popular and popular in the West. Every year, things with its design are produced by many Italian companies, and then they are safely sold around the world and appear in a variety of interiors. We, like thousands of other visitors to the exhibition, did not remain indifferent to his creations and decided to tell about Dima to you, our beloved readers. Dima Loginov, designer Dima Loginov graduated from the International School of Design and received a diploma from the English School of Design Rhodec International School. And then - as in a fairy tale about Cinderella: the daily painstaking work was once rewarded: now he works right away for several Western companies. dimaloginoff.com - - How did you share the design for different companies? After all, the models should have turned out to be not just different, but made in the spirit of each company? - - Until now, I did not have to think about it, because all the companies for whom I create design, work in the segment of modern design. In addition, more often brands simply choose a suitable design for themselves from the one already invented by me. I often do conceptual design not for a particular company, but for myself. A good idea comes, and it can not be missed. It turns into a concept. Then the company falls in love with this design, and in the end it turns out to be in the show-room windows and in the interiors of the buyers. Rarely happens that the company sends me a brief on the creation of a design. In this case, my work is more targeted, here I take into account the specifics of the brand. Although most often in the brief is written: "Do what you want, as you normally do!". - - Who did you like working with most and why? - It's hard for me to single out someone. All I can say about this is that all companies are very different, they all differ in speed of work, in style of communication with the designer and in the manner of presenting their products to the market. But there is one thing in common that unites all the brands I've worked with - a passion for design. Without this feature, nothing would have happened. - - What were the difficulties in the work ondesigning of fixtures? - - Often from the producers, I hear that my design is very difficult to adapt to production. But there is also no one who wants to miss the chance to bring the original product to the market. Therefore, in working on a project with a manufacturer, we often look for a compromise and think about what sacrifices we can make to solve technological issues. This is an incredibly interesting work. And I am immensely grateful to the companies with whom I work, that they are fighting to the end! For example, the Mountain View lamp, which was introduced by Axo Light, "hung in the balance," and to the last no one knew if they could do it, is it even possible. It was a battle with technological opportunities and with time, because it was very important to show a novelty at the exhibition. Even I did not know until the very first day of the exhibition, whether this lamp turned out. Axo Light did the impossible, and it turned out to be a very beautiful subject. I am very pleased with them. What did you like most about working on these models? - The first minutes when the idea comes and you start to visualize it, realizing that it "works" - these are the best moments in my work. This is the spark with which it all begins. Those feelings that overwhelm me in these moments, it is impossible to compare with anything else. But still, of course, it is very interesting to look at the exhibition at the exhibition, how people crowd at the fixtures, photograph them. This has nothing to do with my work. Rather, it is an uncontrolled aftertaste. This time in Milan, my work aroused great interest. I have not talked to all the companies yet, but I know that one of them sold several thousand of my fixtures in a few days of the Milan salon. - What are your plans for the next year? What are you going to design for European companies? - - Now I have several novelties in the development for Italian companies, which, perhaps, will already be released this year. And also I have already received a few briefs and requests from new Italian brands for me - to create a design. I also created an innovative hi-end acoustics design for one Russian startup and I really hope that I will be able to see the results of this cooperation this year. - What is your favorite room in yourhouse and why? - - Perhaps the living room. There is roomy, good acoustics to listen to music, a huge window to the whole wall and a large open balcony, from where you can see a beautiful view of the city center. On the balcony, I have my Tornado street lamp, which I created for Studio Italia Design, and next to the lamp on the balcony the apple tree grows, and in the spring it is all covered with flowers, and in the summer apple grows on it.

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