Designers and architects of St. Petersburg, as well asTheir Moscow colleagues, also had the opportunity to learn the basics of this powerful social tool. Photo report about the event - right here and now In the middle of autumn, a master class on the basics of using one very popular application for mobile devices was held in the city on the Neva. Instagram used by many, spreading photos of their work or just interesting moments from life. But is such a strategy (usually its absence) correct for its own promotion, what is actual for designers and architects today? The analysis of errors was made in the course ofMaster class, which was held specially by the editor-in-chief of etk-fashion.com, Oksana Kashenko, who came to St. Petersburg. The event took place in the art space Kokon Space (Kamennoostrovsky Ave, 38/96, 3rd floor) with the support of Schneider Electric and Elevel. More than 30 people were present. The seminar helped the participants to answer the mainQuestions: how and why it is worthwhile to conduct your own instagram. What principles should be laid, what is it worth to post and how to expand your audience (with the help of hard work or using special programs)? After all, all subscribers are potential customers who watch the tape and make a decision, work with this specialist or not. And after our master classes there is an understanding of how it is necessary to act so that customers start to trust you.