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Do you know how different Brazilians are from Russians? Only not kitchens!

The championship in Brazil has long been over, andInterest in it is increasing. We decided to ask how in this sunny country things are with the interiors. And also, of course, questioned and about the situation in other countries, we met with a representative of the German company Leicht - one of the most famous kitchen brands world - Sven Friese (Sven Frieze) and asked him about what is now the current trend and whether or Russian consumer requests Differ from the preferences of Americans and Brazilians. The company Leicht specializes in the production of kitchens of the highest "German" quality, and a whole team of professional designers creates an expressive design that, as time has shown, will not lose relevance even after a decade. "We heard that your company opened an office in Brazil." And how is it? What style of cuisines is now the most popular in this country? - - The most urgent for Brazil now are white and gray kitchens, as well as kitchens without pens in a modern style. - Which markets after Germany are of the greatest interest to you? - - Our biggest markets are owned by Germany, Switzerland, England and France. Russia, America and Asia are also very important for us, because they have huge growth potential. Recently, as you said, we started working with Brazil. They have their own specificity - very large kitchens, on average - about 30 meters. For Brazil, we also supply the equipment for the dressing rooms. By the way, from Russia we receive orders, too, for not the smallest kitchens - 20-30 meters. - - And how is the process of buying furniture going on there? - It is also very similar to the situation with Russia: if a vip-client comes to the store, visitors are flown out under a plausible pretext, the doors are locked, and security is put out from the outside. - - Several years ago a boom began on Scandinavian interiors, including in the US, where you sell very well. How much did you have to adapt to this fashion? And which models are now popular in America? - - Most of all modern kitchens are in demand. Of course, there are national characteristics, for example, Americans like large refrigerators, and we have to develop huge facades for them. And the Americans, like the Russians, are very fond of the classic models of cuisines. - - Here at this moment let's stopMore. What kind of cuisine do Russians prefer to order? - - We have a huge selection of kitchens of different design options - modern, traditional, classic, etc. As for the tastes of Russians, they often lie outside the preferences of Europeans and confidently move toward something unique, rare and exclusive, but often still with a classic bias. - Who else likes classical cuisine, except for Russians and Americans? - - Russia is the main customer of such models. Competing with you, perhaps, only Korea and China. What colors in the kitchen are the most relevant now? - - White - it's eternal. And also warm shades of gray, which are perfectly combined with the current trend - "untreated" wood. leicht.com

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