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Do you know how different Brazilians are from Russians? Only not kitchens!

The championship in Brazil ended a long time ago, andinterest in her is growing. We decided to ask how things are with interiors in this sunny country. And at the same time, of course, we asked about the situation in other countries.We met with a representative of the German company Leicht - one of the most famous kitchen brands in the world - Sven Frieze and asked him about what trends exist now and whether Russian consumer needs really are differ from the preferences of Americans and Brazilians. The Leicht company specializes in the production of kitchens of the highest "German" quality, and a whole team of professional designers creates an expressive design, which, as time has shown, will not lose its relevance even after a dozen years. - - We heard that your company has opened a representative office in Brazil. How is it there? What style of kitchens is the most popular in this country now? - - The most relevant for Brazil now are white and gray kitchens, as well as handleless kitchens in a modern style. - - What markets after Germany are of the greatest interest to you? - - Our largest markets belong to Germany, Switzerland, England and France. Russia, America and Asia are also very important for us, because they have huge growth potential. Recently, as you said, we started working with Brazil. They have their own specifics - very large kitchens, on average - about 30 meters. For Brazil, we also supply wardrobe equipment. By the way, we also receive orders from Russia for not the smallest kitchens - 20-30 meters. - - How is the process of buying furniture going there? - - It is also very similar to the situation with Russia: if a vip client arrives at the store, then the visitors under a plausible pretext are sent off, the doors are locked, and security is posted outside. - - Several years ago, there was a boom in Scandinavian interiors, including in the USA, where you sell very well. How much did you have to adapt to this fashion? And which models are currently popular in America? - - Modern kitchens are most in demand. Of course, there are also national characteristics, for example, Americans love large refrigerators, and we have to specially design huge facades for them. And Americans, like Russians, are very fond of classic kitchen models. - - Let's stop at this momentin more detail. What cuisines do Russians prefer to order? - - We have a huge selection of kitchens with a wide variety of design options - modern, traditional, classic, etc. As for the tastes of Russians, they most often lie outside the preferences of Europeans and are confidently moving towards something unique, rare and exclusive, but often with a classic bias. - - Who else loves classic cuisine, besides Russians and Americans? - - Russia is the main customer of such models. Perhaps only Korea and China compete with you. - - What colors are most relevant in the kitchen now? - - White - he is eternal. And also warm shades of gray, which perfectly combine with the current trend - "raw" wood. leicht.com

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