The slogan for the 2017 catalogue was “Beso at home". It was embodied both in each item of numerous collections and in the event, the guests of which were designers, architects, partners and representatives of the press. This September event is usually awaited for a whole year. Traditionally, at the beginning of autumn, the IKEA company releases its new catalogue, which collects all the most significant and interesting new products, current interior solutions and simple, but very popular furniture. After all, it is for this that this Swedish brand is so famous all over the world. In addition to the interior ambience, the IKEA company devotes a lot of time and attention to the home atmosphere. All interior items from the latest collections are capable of influencing the mood in one way or another and inspiring new discoveries.
That is why the concept was chosen."Be like home." In any place and at any time, you want to feel the freedom and warmth that are characteristic only of the zero point of reference called home. Lifestyle is formed by favorite activities, and they can become such only due to the mood set by the interior. Thus, the environment becomes extremely important - and the Swedish brand subtly feels this specificity, issuing in the new catalog not only images and descriptions of individual elements, but also telling inspiring stories about people and their dreams.
One of IKEA's initiatives is to offercreate a special holiday — Home Day. And even the date has already been chosen — November 26. On this day, brand representatives suggest staying at home with your family, doing only what can bring the family together. You can find a lot of ideas for such a pastime or offer your own.
September 9, the company IKEA introduced a new catalog
