Visiting the etk fashion

Promotion in the network for designers: how to advertise yourself

January 17 at Quantum Studio at Krasny Oktyabrthere will be two lectures on this topic - at 14:00 and at 19:00. That is why Olga Kosyreva has assembled a team of professionals who will teach everyone the basics of online promotion. And we asked how she came up with such an idea Olga Kosyreva, the founder and head of the design lecture hall, the former editor of Vogue, AD, Interni, Object, who has worked in the specialized press for a total of 18 years, decided to share her experience in the lecture “As a designer / an architect to work with the media. " One course included lectures by other professionals: Aleksey Dorozhkin, editor-in-chief of the Elle Decoration Russia magazine, Sergei Ananyev, the best Russian interior photographer, AD stylists Natasha Obukhova and Yulia Chebotar, and Internet marketer Valeria Efanova, who specializes in working with art companies, design, book publishing. Registration and payment on the website designlectures.ru/courses. Olga Kosyreva herself told us in more detail about the course itself. - The first question, of course, is why and wheresuch a team? - I have known almost all of these colleagues of mine for many years. Julia Chebotar started at the dawn of interior magazines in Russia - in the magazine "Mezzanine", worked as a decorator in the bureau of Albina Nazimova. We met her in AD 15 years ago. Natasha Obukhova is a born decorator, an artist with a good vision; interior magazines also introduced us to her. Sergei Ananyev is undoubtedly the most sought-after of the photographers who shoot interiors - his shooting is scheduled for six months in advance. There is no need to talk about Alexei Dorozhkin: he is the head of the most successful, in my opinion, interior magazine in Russia. That is, this is a super-professional team. And I know for sure that they have something to share with the designers. And designers need this information. - How did you come up with the idea of ​​such a cycle of lectures? - As always - almost by accident. Designer Evgenia Ignatova organized her own training course on how a designer does business and invited me to give one lecture about collaboration between designers and magazines. Then it turned into two lectures, then it turned out that designers have a lot of questions and no understanding of basic things. - Which ones, for example?- For example, that you can publish not only projects. Of course, ideally, if you have an interesting project, and you offer it to a magazine or a specialized portal, and he happily publishes it - and now you are already collecting likes. And if there is no such project or they are not allowed to remove it? Sit and wait by the sea for the weather? Of course not. Magazines always need heroes, comments, advice, insider information. So if you give it and create it, if you understand what information journalists lack, then you can get a lot of interesting things for yourself. In general, I often see that people proceed solely from their own interests, and do not think about what others need. Although it is much more effective - to make your activity useful for others with benefit and for yourself. - Can you give any recommendations to those who want to attend your course or your lecture, but have doubts? - I can say that even those who think that they know everything and have gone through it many times will discover a lot of new and useful things. One of my colleagues, who had worked in various publications for 20 years, told me after the lecture that she was not expecting anything new, but was pleasantly surprised by some things. I myself, sitting at a lecture by Yulia Chebotar and Natasha Obukhova in Krasnodar, tried to take notes many times - the information was presented so well and it was so necessary. You can't read it anywhere on the Internet - I guarantee it. All our speakers are practitioners, they have found out and tested what they are talking about by their own experience. And I myself will go to Valeria Efanova's lecture with a notebook - because a lot has been said and written in the field of Internet marketing and promotion in social networks, but none of the specialists focused on the activities of designers and architects. Even designers with very popular blogs have tons of mistakes! I immediately want to call them and tell them what a personal brand is and how not to maintain accounts on Instagram. Valeria considered all this and is ready to share both this information and her professional experience.

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