On July 5, the new Moscow Miele officially openedCenter. Many guests gathered for the grand ceremony, including Russian movie stars and co-owners of the company. The opening of the new Miele salon, located on Nakhimovsky Prospekt, was a large-scale event. Starting from July 5, when the symbolic red ribbon was cut, anyone can come here to buy premium-class household appliances - dishwashers and washing machines, ovens, refrigerators, vacuum cleaners, electric stoves, coffee machines and much more. The area of 450 square meters contains various product categories, thanks to which the Miele company has become popular all over the world. Even those samples that have not yet entered the Russian market were demonstrated. For example, the designer series of ArtLine and Ranges kitchen appliances.
Many were invited, but there were few people in the hallsfree space. Movie and TV stars, company partners, bloggers and journalists got acquainted with the extensive exposition of the new Miele Center. The co-owners of this famous German brand, Dr. Reinhard Zinkann and Dr. Markus Miele, came to the capital especially for this event. Together with Miele Executive Director Josef Vaníček and General Director of OOO Miele CIS Sergey Kim, they thanked everyone present and made opening remarks.
The theme of the evening was “Art”, the embodimentwhich in household appliances gives the company's products such a flawless appearance. You could get acquainted with the exposition of the salon using a special application. For example, when you point your smartphone at the washing machine, general information about the key functions was displayed on the screen. In the kitchen area, you could see an unusual culinary art performance from Miele chef Alexander Merchuk. Artists worked nearby, making portraits of guests in the style of cubism and avant-garde. Pianist Nikola Melnikov was responsible for the musical accompaniment of the evening, who was later replaced by the star of world jazz Nino Katamadze and the Insight group. Throughout the evening, guests were served exquisite dishes and entertained with competitions with prizes.
Dmitry Dibrov and Polina Nagradova
Markus Miele, Josef Vanicek, Sergey Kim, Reinhard Zinkann
Marina Mogilevskaya
Mikhail Lazukin
Igor Vernik
Vyacheslav Manucharov
Anastasia Spiridonova
Timur Solovyov
Anna Gorshkova The company's new salon is located at 58 Nakhimovsky Prospekt.
July 5 in Moscow, the opening of the salon Miele
