Karim Rashid introduced a new brand in Moscow

December 8 at the Smirnov House on Tverskoy BoulevardThe presentation of a new brand for Russia, Cisal, took place in a festive atmosphere. About 300 people gathered for the event, including one of the most famous world industrial designers. The festive evening was dedicated to the presentation of the Cisal company and the arrival of a world-class star. Karim Rashid himself arrived in the capital to talk about the new Vita faucet collection, which he personally developed for the famous European brand. Cisal, by the way, ranks fourth in Italy in terms of sales and closely cooperates with most large factories that produce plumbing and full-fledged bathroom interiors. Nobody expected such a grandiosepresentation of mixers. The old 18th century mansion, today better known as the "Smirnov House", was attended by many guests - designers, architects, brand partners and representatives of the press. In addition to a rich entertainment program, which included a fashion show of Russian clothing and prize draws, all those present were offered a variety of drinks and snacks. The event was organized by the AM-Group company, whose CEO, Yakov Kanjo, was the first to greet the guests together with the owner of the Cisal factory, Maurizio Uber. Russians took part in the fashion showdesigners: Alina Chernyshova, Elina Tuktamisheva, Alena Sanaeva, Natalia Samoylova, Olesya Glazkova, Ksenia Ponomareva, Tatyana Kuptsova, Oksana Parfinyuk, Yanina Androsenko, Yulia Zinovieva, Diana Balashova, Olesya Maznaya and Irina Buldina. They demonstrated traditional Russian outfits with kokoshniks on themselves, and in their hands they held Cisal mixers. Such a ardent mixture personified the connection between tradition and innovation, as well as complete freedom of choice, a philosophy that Karim Rashid also adheres to. The host of the evening was the famous actress and singer Evelina Bledans. But that's not all.At the end of the evening, the group "Band'Eros" came on stage and performed their most famous hits. The guests had plenty of time to chat with each other and with the invited designer, who willingly took pictures with everyone who wanted to. The presentation, like the entire event, was called "Russian Seasons of Karim Rashid", and this allowed the Cisal company to finish 2016 on the highest note.