This week the whole world went crazy for Pokemon– cute little monsters with supernatural powers. What is the reason for such a wild success, and how is it reflected in reality? The characters of the cult Japanese franchise have reached all sorts of world popularity tops in the last week and have become the gaming trend of 2016. They owe such a stunning success to the mobile application Pokemon Go, which literally captured the mass consciousness. Shares of the company Nintendo, which released the game, have grown by more than 65% in a week, and the Pokemon themselves have left all their competitors far behind in search queries. Japanese style is back in fashion.
What is Pokemon Go?This is a new game that is installed on mobile devices and actively uses the camera and geolocation. The map shows the places where Pokemon are, and when you bring your phone there, you can see them on the screen using augmented reality technologies. This is where the game begins - you need to catch a Pokemon. Sometimes this is difficult, since it can hide anywhere. Then they need to be developed and trained so that they become stronger and can emerge victorious in a duel with another player. You can also team up, make friends, or look for rare Pokemon that live in unusual places - fountains, towers, museums, architectural monuments. Therefore, do not be surprised by people who run around the city with a smartphone in their hands and look for Pokemon - and there are more and more of them every day.
Users Joke About Pokemon Go on Social Medianetworks, post photos from parks and houses where cute monsters appear. Demand creates supply, so all kinds of interior accessories with images of Pokemon have become popular again.
Bed linen, toys, textiles, posters,decor – the game gave impetus to the whole industry. And now Pokemon are needed by everyone, not just residents of the land of the rising sun or ardent fans of the media franchise. This culture is able to give the interior a special style – purely Japanese.
The franchise's most famous character isPikachu - now it can be not only in the form of an image on a pillow or on a wall. There are several restaurants in the world where the main theme is Pokemon. There is even a whole plane with them!
Even the office of the company overseeing the development of this successful Japanese franchise has elements related to Pokémon. And judging by the sudden popularity of the new game - this is only the beginning.
The company's office in Washington
Pokemon Go: how to add Japanese style interior
