Architecture

Frozen facade

The architecture of buildings is not only their beauty andreliability. It is also marketing. And don't think that this is a new trend. It has always been like this: tourists have always gone to places where they can marvel at some unusual house. It is not so easy to surprise sophisticated tourists. They have already seen the leaning tower in Pisa, and the Colosseum, and skyscrapers. But designer Alex Chinneck was still able to come up with something interesting for the British city of Margate.Art object (and this is precisely a work of art)(art, created on the site of an abandoned house) will stand in the city for only a year, then the building is going to be put into operation. The designer called his brainchild very funny: From the Knees of my Nose to the Belly of my Toes. Crowds of tourists have already posted this house on their Instagram pages in all its forms. Here it is, the power of art!

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