The organizers of the Urban Awardvarious events for partners and developers, including those, during which the vital problems and ways of their solution are discussed. At a recent meeting they talked about the importance of creating demonstration flats and showrooms. At the last business breakfast of the Urban Award, the issue of increasing the sales of companies with the help of live demonstration of objects was discussed. The so-called demo-apartments or show-rooms can really become the driving force that can influence the client's decision. There was even a regularity: every second of those who are thinking about buying a new living space, after visiting the exhibition sample of the apartment is decided to buy. There are very few show-rooms, sosuch an undertaking must be developed more actively. Consumers sometimes do not know what they want, concentrating only on the budget of the project and ways to reduce it. But looking at the ready-made options, the customer will be able to more clearly formulate his wishes for planning, repair, design and other important aspects. And many will say even that they want exactly the same apartment, which is presented as a demonstration. The meeting was attended by representatives of companies"Project Gallery", "BEST-Novostroy", AFI Development, IFC Match Point, "BEL Development" and others. Portal etk-fashion.com continues to follow the development of events, more details about the prize itself can be read.