How to choose the right journal for publication?What are the advantages of online publications over printed ones? How to use social networks for effective interaction with the client? Oksana Kashchenko, editor-in-chief of etk-fashion.com, spoke about this. The etk-fashion.com portal tries to cover all the most interesting exhibitions and seminars dedicated to design and architecture. Today we will tell you about the seminar that took place as part of Design Focus 2015. At the Design & Decoration Center, Oksana Kashchenko spoke about how to properly advertise your work in the media. More than 250 designers and architects, both beginners and well-known, came to the lecture.
Printed publications
A significant advantage of printed specialized magazines isthat readers still trust them a little more than online publications. The magazine's authority, how long it has been on the market and, of course, its circulation play a role here. But we should not forget that the number of copies printed usually differs greatly from the number sold. In addition, time frames play an important role. Sometimes, after a positive response from the editors, more than a year must pass before the material is published. Oksana Kashchenko, editor-in-chief of etk-fashion.com: - Any publication has deferred demand. In relation to paper publications, a response to a publication usually comes within 1-3 years. A response to an online publication also does not happen immediately, but, as a rule, here the terms are calculated in several months. etk-fashion.com
Online publications
Specialized online publications have a wholea number of advantages, especially for those designers whose clients do not allow them to publish finished objects, as well as for novice designers. Most often, it is difficult to find a client who would like to implement too bold proposals of a designer. Therefore, instead of a finished and professionally photographed interior (which is a mandatory requirement for printed publications), you can offer a visualization for publication in online media. The etk-fashion.com portal, for example, is always happy to publish interesting visualizations and finished interiors of designers interested in cooperation. Oksana Kashenko, editor-in-chief of etk-fashion.com: - An important advantage of online publications is the variety of formats. If for publication in print you must bring a finished, high-quality photographed interior, then for online portals, visualization is as good as a completed interior. On etk-fashion.com, we are happy to show the best examples of visualized interiors. Our readers perceive both visualizations and professional photographs of finished interiors equally well. They care about the ideas you can offer them. etk-fashion.com Another important criterion in favor of choosing an Internet portal is high media citation. After online publication, a huge number of links pointing to the designer will appear on the Web. Sharing a link by email or sending it through social networks is much faster and more convenient than passing each other a magazine with an article you like. Oksana Kashchenko, editor-in-chief of etk-fashion.com: - After publication on a specialized site, many links to the design project are guaranteed to appear. If the number of readers of one issue of a printed magazine about interiors is a total (given the formula that one magazine is read by 7 people) about 70,000 people, then the audience of, for example, the portal etk-fashion.com is 700,000 people monthly! And this figure is only growing every day. etk-fashion.com A high citation rate on the Internet not only creates a reputation for an author as an authoritative designer, but also sometimes helps resolve controversial issues related to the issue of copyright. Oksana Kashenko, editor-in-chief of etk-fashion.com: - Sometimes it happens that a photo of your interior ends up in someone else's portfolio. To minimize the likelihood of this happening, try to post your work not only in specialized online magazines, but also on sites where designers post their portfolios. This way, photos of your interior will already be on many sites on the Internet under your name, and this will protect you from someone wanting to pass off your work as their own. etk-fashion.com
Social media
We must not forget that social networks area small media outlet for a designer and architect. Having created a page (personal or completely dedicated to work), you need to regularly publish, “collect” comments and correctly set good informative hashtags. Oksana Kashchenko, editor-in-chief of etk-fashion.com: - It is very important to correctly set tags in publications. They should be simple, clear and informative, so that a person can easily find your interior. Focus on style, color or on what part of the apartment the design is developed for (kitchen, bedroom, bathroom, etc.). etk-fashion.com The Internet space is a huge field for the realization of your creative abilities, and specialized online publications are an ideal tool for advertising your innovative ideas and professionalism.
Design & Decoration Center
