If you think stylish lamps cancreate only Western designers, our article will surprise you. We interviewed the most sought-after designer in Italy, who lives and works in Russia. His name is Dima Loginov. The main discovery of the Euroluce light exhibition, which was held in Milan from April 14 to 19, 2015, were new models of lamps created by the Russian designer Dima Loginov. Dima Loginov is the first and to date the only person in the history of Russian industrial design who has truly become incredibly popular and in demand in the West. Every year, things with his design are released by many Italian companies, and then they are successfully sold all over the world and appear in a variety of interiors. We, like thousands of other visitors to the exhibition, were not indifferent to his creations and decided to tell you, our beloved readers, about Dima. Dima Loginov, designer Dima Loginov graduated from the International School of Design and also received a diploma from the English design school Rhodec International School. And then — like in the fairy tale about Cinderella: daily painstaking work was rewarded one day: now he works for several Western companies at once. dimaloginoff.com — How did you separate the design for different companies for yourself? After all, the models had to be not just different, but made in the spirit of each company? — Until now, I had not had to think about it, because all the companies for which I create designs work in the segment of contemporary design. In addition, more often than not, brands simply choose a design that suits them from those I have already come up with. I often do conceptual design not for a specific company, but for myself. A good idea comes, and it cannot be missed. It turns into a concept. Then the company falls in love with this design, and eventually it ends up in showroom windows and in the interiors of buyers. Less often, a company sends me a brief to create a design. In this case, my work is more targeted, here I take into account the specifics of the brand. Although most often the brief says: "Do what you want, as you usually do!" - Who did you enjoy working with the most and why? - It's hard for me to single out anyone. All I can say about this is that all companies are very different, they all differ in the speed of work, in the style of communication with the designer and the manner of presenting their products to the market. But there is one common feature that unites all the brands I have worked with - a passion for design. Without this feature, nothing would have happened.
— — What difficulties were there in working ondesigning lighting fixtures? — — I often hear from manufacturers that my design is very difficult to adapt to production. But no one wants to miss the chance to bring an original product to the market either. That’s why when working on a project with a manufacturer, we often look for a compromise and think about what sacrifices we can make to resolve technological issues. This is incredibly interesting work. And I am immensely grateful to the companies I work with for fighting to the end! For example, the Mountain View lamp presented by Axo Light was “hanging by a thread,” and until the very end no one knew whether they would be able to make it, whether it was even possible. It was a battle with technological capabilities and with time, because it was very important to show the new product at the exhibition. Even I didn’t know until the very first day of the exhibition whether this lamp would work. Axo Light did the impossible, and it turned out to be a very beautiful item. I am very pleased with it. — — What did you like most about working on these models? — The first minutes when an idea comes and you start to visualize it, understanding that it “works” — these are the best minutes in my work. This is the spark with which everything begins. The feelings that overwhelm me in these moments cannot be compared to anything else. But of course, it is also very interesting to watch from the side at the exhibition, how people crowd around the lamps, take pictures of them. This has nothing to do with my work. Rather, it is an uncontrollable aftertaste. This time in Milan my works aroused great interest. I have not yet spoken to all the companies, but I know that one of them sold several thousand of my lamps in a few days of the Milan salon.
- What are your plans for the coming year?What are you going to design for European companies? - I am currently developing several new products for Italian companies, which may be released this year. I have also already received several briefs and requests from new Italian brands to create a design. I have also created an innovative design for hi-end acoustics for a Russian startup and I really hope that I will be able to see the results of this cooperation this year.
— Which room is your favorite?in your home and why? — Probably the living room. It’s spacious, has good acoustics for listening to music, a huge window across the entire wall and a large open balcony with a beautiful view of the city centre. On the balcony I have my Tornado outdoor lamp that I created for Studio Italia Design, and next to the lamp on the balcony there’s an apple tree that’s covered in flowers in the spring and has apples growing on it in the summer.
Who created the most popular lamps this year: an exclusive interview
