Lighting

Light as art: an exclusive interview with the leading Dutch lighting designer

They call themselves architects of light, surpriseWorld futuristic handmade lamps and admit to the love of the Russian. One of the founders of the Dutch Brand van Egmont spoke about the secrets of lighting fashion and the tastes of Russian customers. His first lamp, the Dutch architect William Brand and the sculptor Annette van Egmond, was twisted from ordinary steel wire in 1988. And he immediately became an icon of design. Since then, the "technology light" from Brand van Egmond has conquered half the world. It is based on the idea of ​​traditional manual production, perfected by modern technologies and the latest materials. As a result, unique lamps are obtained, almost all of which are able to vary according to the personal needs of the client. There are such in Russia. Editor-in-chief of etk-fashion.com Oksana Kashenko specifically met with William Brand to find out what kind of light our compatriots prefer and what's new in Brand van Egmond to surprise us. William Brand, architect and designer Graduated from the University of Arts in Utrecht, the Netherlands, having received an architect's diploma. In 1989, together with the sculptor Annette van Egmond founded Brand van Egmond and opened his shop, because third-party manufacturers did not want to undertake such complex projects. The list of design awards received for these 25 years, barely fit on three pages. The founders of the company have formulated their goal as "art without limitations" and are still confident that only imperfect technical means can interfere with the realization of the conceived object. Brandvanegmond.com - - You're right. Every year I solve a kind of puzzle. Usually only one. This is enough. Last year, for example, it was such an object. A new approach to the traditional shandeler, a large suspended ceiling light. We called his laminaria. Do you know such an alga? - - Of course. Inspiration from nature, as they often say ... - - That's it. Anyone who is familiar with diving will understand me. Laminaria wavers in the sea, pierced by a shimmering light. This mobile miracle, which is hiding somewhere inside, blinds your eyes. Just unbelieveble. This was the impetus, the source of inspiration that gave birth to this form. The idea was a great success. This is how we act - attract attention, and then get feedback and feedback. Sometimes we use them to create something else. And this series appeared. And then we looked around and "finished" it, already playing with color. It became clear to us that the houses are getting colder and colder, because in the fashion there are very light or cold shades of the floor and walls. And we decided to play on contrasts and make the lamps warmer. Hence this red copper. In Europe it is loved, but in Russia for some reason they prefer nickel. Although, probably, it should be the other way round, you are colder, do not you? - What inspires you and encourages fantasy? - - We can assume that I - as a writer, tell stories. Only I have a slightly different instrument. Behind each of my subjects there is some simple and recognizable image - they are also called archetypes. For example, a ring, a lock, a candle, a stone is something fundamental, touching us at a deep level. Therefore, with all the modernity of our lamps, they often send you to the past - they throw a bridge from the last century into a fantastic tomorrow. As the same chandelier chandelier, whose "ancestor" was a medieval castle light. Then I develop the idea, sketch and quickly run to the studio. - - How long does it take? - - It depends on the object. But I try to make the process go quickly. If you delay it, you rarely get a good design - inspiration is lost, as you ponder and finish all the nuances and trivia. - - You can describe how this happens, onSpecific example? - - Of course! Look, this floor lamp is from the last. Do you know what was the original, basic element? Stone and stick. Why, you ask? Yes, because we all came out of the Stone Age. These are the most rooted, most understandable, clear images for us. They are incredibly attractive. - - You like working with metals, notIs it true? - - In general, yes, that's it. But as a designer, I love challenges, as it is now commonly called - this can also be a source of inspiration. Victoria and Arthur - one form and two models in the collection - just this case. "Is this the same lamp?" - - Different. But the architecture, the design of the object, is the same. They are simply dressed in different dresses. You know that in the Middle East in a great fashion crystal. But it's important not to touch them - a bit too much and it turns out kitsch. There was a demand and there were requests, including me. And although I'm not a big fan of crystals, I was interested in doing a good job. And I did. This chandelier, with crystals - very harsh - was named Victoria. But this one, dressed in armor, became Arthur - she was a man. Female and masculine beginnings - you see, again, images, archetypes, which are fundamental for the human person. - - I know that you have a lot of fans, andClients in Russia. How do you work with the Russians? What do they order? - You know, when I first encountered a special order from Russia - and we often work for individual orders of private clients from around the world - I was very pleasantly surprised. From Victoria and Arthur, Russians choose Arthur, just like me. And I like it. For the last 10-15 years you have incredibly developed a taste. I speak without irony. You have lived very long in a completely closed country, almost without access to many cultural phenomena, thanks to which there is a modern design as a school. It's just amazing that you were not stuck in traditional thinking on the one hand and did not rush headlong into everything new that poured from the outside. The architectural objects that I see in Moscow recently show that Russians are bold people with their own vision and developed artistic sense. Then it will only increase. In Russia, I did one of my most favorite works. Although I create very decorative things, but in fact I am a minimalist architect: most of all I like to add details to this particular minimalist environment, to create an art object in a clean space. That's the thing I did. And it was amazing, like a sudden surge in absolutely smooth and quiet water. What room do you like most in the house? - - The dining room, connected with the kitchen, of course. This is the heart of the house. Hearth. A family. Friends who went to a glass of wine. The best place in the world. I very rarely go to the living room: I have nothing to do there, and I just do not have time for the TV. But the kitchen-dining room - quite another matter. Not only when we are sitting at a common table, but when we are preparing, we are going to work, we exchange news - this is the warmest place in the house, the most alive one. By the way, we have a great place for such a place. Show? .. brandvanegmond.com

Comments

Comments