Exhibitions

Scandinavian design: novelties, fashionable colors, basic rules

Want to truly experience Scandinaviandesign and find out about interesting novelties in this direction? Then we propose to go to the Swedish capital, to one of the most significant exhibitions — Stockholm Furniture Fair. Scandinavian design is functionality, simplicity, elegance of solutions, clean lines, the absence of excessive decor and pomp, the highest quality of workmanship. In order to truly experience it and see it in its purest form, you need to go to the annual Stockholm Furniture Fair, which has been held for over 60 years. Together with Elena Sereda, a well-known Moscow decorator and teacher at the School of Business and Design, we have prepared for you, dear readers, a report on the most interesting novelties and trends of Scandinavian design that were tracked at the exhibition. Let's take a closer look at them and see how all this can be applied in your interior. Elena Sereda, decorator, teacher: - Things of Scandinavian design never subdue people, they serve them. You will not find ostentatious wealth and "beauty" there, which should amaze everyone, neither in the exhibits, nor in the design of the stands. You will not find any provocation or shocking at the exhibition, but this does not mean that there is nothing to look at. Like Milan, Stockholm is a playground for interesting experiments and searches; just to understand this, you need to consider things, their nodes, details, connections and technical solutions - and generally look at everything from a slightly different point of view, not from Moscow. In Stockholm, as elsewhere, there are lovers of the classics, and firms that produce them are also represented, but the bulk of visitors still flock to stands of modern design, because this is a design that produces, not reproduces.

1. Botany

Why not let nature into your home?This is what the Scandinavians are very clearly hinting at, judging by the exhibits presented at the exhibition. The garden theme, rich green color and floral prints will be very relevant in your interior, especially when it is almost spring outside the window. By their presence, they will make the space fresher, lighter and even a little playful. Notice how luxurious deep greens look when paired with brass, gold details and copper. You can also dwell on gentle pastel colors to soften the palette a little.

2. More red!

The color of this year was declared a noblea burgundy hue, so it's not at all surprising that it's all over the place now. Scandinavian design moved away from monotony a little, so that the exhibition featured many bright colors, including various shades of red. Furniture or a few red lamps will look great against a calm white background. You will absolutely not be mistaken if you add at least small blotches of this fashionable color or shades close to it to your interior. Elena Sereda, decorator, teacher: - Red was already the "king" at the last Milan salon, but he was paired with gold, but the Scandinavians remained true to themselves - there is almost no gold, everything is modest, but there are exactly those color combinations that prevailed the fifties and sixties were the heyday of Scandinavian design. And the patterns of carpets and fabrics are largely from that period. So in general it looked very fun and organic.

3. Warm color scheme

The main color combinations for this year werecolors of the warm spectrum located in the adjacent color wheel, for example, raspberry-red-orange, red-orange-yellow. Of course, there were fabrics and stands in cold colors, but there were much more warm colors. Please note that contrasting combinations have faded into the background. So if Scandinavian design is your thing, try combining adjacent colors to complement each other. Elena Sereda, decorator, teacher: - Pink, like red, was also quite a lot. In combination with orange, it completely loses its glamorous meaning. And in general, if the color is bright, cheerful, almost primary. Indistinct dusty, gray-greenish, beige and purple are in the past, so everything looks very dynamic and bold, but not flashy, since the color is only vitamin drops on a white or gray background.

4. Incandescent lamps

We have already written more than once about howpopular, and in Scandinavian interiors they like to use such decoration even more than in any other style. The exhibition presented a huge number of stylish lamps, which for the most part were the well-known incandescent lamps, and in a variety of interpretations. Our opinion: - Even if your apartment is not designed in a Scandinavian style, such simple, but at the same time, spectacular lighting fixtures can quite harmoniously fit into the living space. How about two or three pendant lights in the kitchen above the work area? Or chandeliers in the living room, which will be assembled into one bundle of several light bulbs on cords? Original and tasteful!

5. All shades of gray

The color basis of the Scandinavian style is considereda classic and always up-to-date pair of white + black, however, we noticed that there were a lot of gray shades at the exhibition: from barely perceptible to rich charcoal. In general, gray can hardly be called a color, these are transitional shades from white to black, so we can say that the Scandinavians remained loyal to their "favorites". By the way, gray refers to, don't underestimate it. Our opinion: - Many designers agree that it is easiest to work with gray: it can smooth out the existing imperfections of a room, balance not entirely successful color combinations, and blend harmoniously into any style. Anyway, gray is the perfect background color. You can use it in your home as a base or as an addition to balance the color scheme (for example, an overly bright sofa can be “muted” with a few gray pillows).

6. Functional workplace

The attitude of Scandinavians to workplaces is striking,They try to do everything to make the work really fun. Everything is also taken into account: the mobility of furniture, the transformability of spaces, the variability of the use of furnishings, the need for short-term solitude for solving some problems, the psychological problems of communication and work, the need to express one's individuality. Elena Sereda, decorator, teacher:- From my point of view, Scandinavian design is on the rise after several decades in the shadow of Italian design. Italians invite Scandinavians to work, and they themselves work for Scandinavian firms - for example, Luca Nichetto, who opened an office in Stockholm. And, of course, it is necessary to mention the Italian-Scandinavian duo that was the star at the show last year - this is Gamfratesi. This year, they were replaced by Ilse Crawford, an Englishwoman, one of the few who one hundred percent falls into the concept of purity and simplicity of the Scandinavians. instagram.com, fairview-blog.com, Elena Sereda

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