Crisis or not, but comfort class housingis still in great demand on the real estate market. We tell you what a modern city dweller expects from his future home and how construction companies respond to these expectations. In the current economic situation, developers already have to fight for clients, rather than fight them off, as was the case just 3-4 years ago. The needs of the population change over the years, but the requirements are becoming increasingly stringent. The expert council of the Urban Awards has been evaluating residential properties for eight years now according to the following parameters:
- location;
- construction material;
- architectural solution;
- design solutions (ceiling height, apartment area);
- technical equipment;
- parking (including underground);
- security (security organization);
- the territory of the house (courtyard);
- infrastructure of the complex and the district;
- cost per square meter (price / quality ratio).
We spoke with representatives of constructioncompanies and found out that the three key factors that influence the decision to buy at the present time are price, and . Price always comes first Even a small difference in the cost of housing can play a decisive role when choosing a property. Therefore, the first reaction of developers to the crisis is to increase the volume of discounts. But this state of affairs turned out to be unprofitable for the developers themselves, and then a new solution appeared - to reduce the area of \u200b\u200bthe apartments, but to make convenient layouts that meet the needs of buyers. For example, if a few years ago the norm for a studio was 30-32 square meters, today it is 22-25, and in some projects the area is reduced to 16-18 square meters. Ksenia Tsaplina, Deputy Director for Strategic Development at FSK Leader, positively assesses this situation: In requests for the category of multi-room apartments, we are seeing an increase in the share of the "euro" format: "euro-two-room apartment", "euro-three-room apartment". This approach to planning allows residents to provide the apartment with greater functionality in a smaller area. For example, the area of a three-room apartment is 60-65 square meters, while the buyer gets two full bedrooms and a kitchen-living room area of 20 square meters. By the way, according to Ksenia, the real estate market is slowly but surely starting to recover. In the fall - for the first time this year - many developers decided to raise prices. On average, by no more than 1-2%, but now this is a sufficient level. And further developments will largely depend on the situation on the mortgage market after the end of the state mortgage subsidy program.
Location and infrastructure At first glanceThe more than affordable price is attractive, but the buyer immediately begins to find out how long it will take to get from home to work, whether there is a suitable kindergarten nearby, whether he will be able to leave the car two steps from the entrance. A pharmacy and a hairdresser on the ground floor - this is now too little to interest a potential buyer. Developers have to think through comprehensive solutions that include underground parking, their own management companies, schools and kindergartens right in the courtyard, parks and walking areas. Another important point is highlighted by Pavel Inshakov, head of the sales department of the residential complex "Akkord. Smart-quarter": More and more people are choosing real estate in the Moscow region that does not involve the use of a personal car, that is, buyers mainly count on public transport. For example, it is located between two railway lines - the Belorussky and Kievsky directions, so it will not be a problem for residents to get to any point in the city on time. Pavel clarifies that we should expect even greater attention from developers to the infrastructure component of projects, since it is one of the “three pillars” on which sales are currently based - saving on it is irrational.
Exterior of the house and decoration of the apartment LiterallySeveral years ago, this point was not included in the basic requirements for developers. But now, all real estate experts unanimously claim that the demand for apartments with finishing is growing. At the same time, the architecture of the building itself also plays an important role - the market now offers a wide range of residential complexes with various architectural, conceptual and other parameters. The choice is growing - and so are the demands of buyers. Alexander Poduskov, Development Director of KR Properties CJSC, commented on the change in these requirements: Developers have to devote much more time to developing the concept of the project and details. It will no longer be possible to simply build square meters - such objects will not withstand competition. As a result, the boundaries between real estate classes have begun to blur. Some economy and comfort class properties are comparable in terms of equipment with higher-end offerings. Future owners of comfort class housing expect the simplest finishing, without frills and delights, but done with high quality. Therefore, developers also have to monitor issues related to repair crews and materials. The price of a finished apartment is not much higher, and the choice is increasingly being made in favor of such real estate.
