Balls, mountains, everyday objects and a herd of cows -What could all this have in common? It turns out that all of this can be made from one material that is rapidly gaining popularity these days. We have collected photos that will surprise you with the possibilities of using Alcantara® material. The Local Icons exhibition opened at the National Museum of the 21st Century Arts MAXXI in Rome in early February. Signs of countries, urban sketches and cityscapes, the result of the work of designers from all over the world, were collected in one place. What is most surprising is that Alcantara® material was used in each project. We dug through Instagram and even made a special trip to the capital of Italy to experience with our own eyes and hands the possibilities of using the development of the company of the same name.
A post shared by Liliana Ovalle (@liliana_ovalle)on Jan 31, 2017 at 6:33am PST This Local Icons exhibition was the third in a row, called “Urban Signs of the North and South”. It brought together unique features and national details of such countries as Finland and Sweden, Chile and Brazil, Mexico and Senegal, as well as the United States. Talented, mostly young and well-known in their homeland artists depicted their regions as they see them themselves, trying to convey with the help of Alcantara® material not so much the essence as emotions. http://www.instagram.com/p/BQBXtrKluNJ/
A post shared by Sebastiano Luciano (@sebastiano.luciano) on Feb 6, 2017 at 3:37am PST That is why the exhibition’s urban images captured moments such as beach football in Rio and everyday life in Stockholm, the clothes of Dakar residents and an installation with the contradictory landscape of Santiago, New York’s Central Park and the most beautiful places in Mexico City, the urban environment of Chicago and the nature of Helsinki. Each work shows national features and, what is much more important, a love for one’s country and customs. And the designers were ready to talk about all this for hours.
A post shared by gt2p (@gt2p) on Feb 2, 2017 at 10:05am PST
A post shared by Steven Haulenbeek (@stevenhaulenbeek) on Feb 2, 2017 at 11:46am PST
A post shared by MAXXI (@museomaxxi) on Feb 1, 2017 at 7:38am PST
A post shared by Gustavo Martini(@gustavomartini) on Feb 5, 2017 at 2:37pm PST For example, at the Finnish artist's stand we see a huge fairy-tale salmon, mushrooms and red fruits, "calling" to national legends, and a herd of black and white cows demonstrates a legend that may well be true. They say that these animals caused the Great Fire of 1871, which destroyed the old appearance of Chicago and thus created its modern look.
A post shared by Alcantara Company (@alcantara_company) on Feb 1, 2017 at 6:36am PST
The exhibition captured not only moments of lifefrom all over the world, but also underlined the versatility of the Alcantara® material. It was used to create not interior details, not examples of high contemporary art, not even museum exhibits, but real cities whose vast horizons hide even greater scope for creativity. If we can do this today, what will happen tomorrow? Giovanna Melandri, President of the MAXXI Museum - Research and experimentation are key factors in this long-term and stable partnership, which has lasted for seven years now and of which I am particularly proud. It is a real pleasure to work with a brand like Alcantara S.p.A. Our partnership is a true reflection of the innovative union and cooperation between public and private organizations based on joint projects that are part of the MAXXI value system.
The resulting dialogue between representatives of the twoopposite sides of the world was organized by , which continues to explore the limitless possibilities of its material. Of course, the main area of application remains the automotive industry, in particular interior upholstery, but fashion and interior design are a priority area of development, and the exhibition is designed to prove this. It is open to everyone and runs until February 26.
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