floo kitchen is a joint project of Karim Rashid andGerman company Rational. Read more about the sensational new product and the work of one of the most famous designers of our time in this article is one of the most famous and productive designers of our time. He has more than 3,000 projects and 300 awards to his credit, as well as work in more than 50 countries. And the genius of industrial design is not going to stop there! A striking example of this is his new design project for the Floo kitchen, created in collaboration with the German brand Rational. But first things first. "Life in Pink" Karim Rashid was born in 1960 in Cairo, to an Egyptian father and an English mother. However, he is not just a child of two nationalities, but a true cosmopolitan and citizen of the world: he lived in the UK, studied and worked in Canada, interned in Italy, and then moved to the States, where he founded his workshop in New York. Karim himself calls the whole world his home, and the tattoos on his body are associated with the countries in which he worked. Perhaps the most important distinguishing feature of Karim Rashid is his incredible productivity. In more than 20 years of work, he has created more than 3,000 designs and about 70,000 sketches for them. The problem of lack of inspiration is unfamiliar to him: he himself is, in a sense, its embodiment. As the designer himself admits, as soon as he receives a new order, at least a dozen options and images immediately appear in his imagination, and he draws inspiration literally from thin air.Karim Rashid's designs are optimistic, vibrantcolors and functionality. He is convinced that design should be accessible, make the world better and more convenient, and also reflect reality. That is why Karim tries to avoid black in his works, and boldly calls it the new classic. The designer is also a supporter of progress and new technologies: he tries to implement them in his projects and uses them with pleasure in everyday life. It is thanks to them, according to Karim, that he can work in more than 40 countries at the same time.Karim Rashid can be rational Exactlyso — "Karim Rashid can be rational" — sounds the slogan of the new project by Karim Rashid and the German company Rational, presented at the Eurocucina 2016 exhibition as part of iSaloni 2016 in Milan. The collaboration of a bright and expressive designer with a brand that values mainly rigor, restraint and functionality may seem strange at first glance. However, the meaning of the project lies precisely in the unification of two completely different worlds: the creative unique design of Karim Rashid and German quality coupled with practicality.The result of our collaboration was a simple,minimalist and at the same time very rational design of the new generation. Inspiration came from natural forms, smooth curves and solid monolithic elements. Rounded details are supported by a “seamless” monoblock storage system, which, due to its color and continuous surface, practically merges with the floor and walls, without disturbing the harmony of the space. The Floo kitchen concept is a harmonious combinationinnovation with creativity and originality. Behind the glossy white facades, any, even the most daring and contrasting color can be hidden: cold dark purple or, for example, warm yellow. The kitchen presented at the exhibition is the final onesample and prototype of the model, which will go on sale in October 2016. The facades will be made in two versions: from artificial stone under the brand Corian (DuPont) or from lacquered material by Rational. The work surface and all the details are also made of Corian. In addition, the buyer will be able to choose a color to taste from a fairly wide range.