In anticipation of the New Year, magazines and newspapers are full ofpredictions and forecasts about fashion and trends. But, given the crisis situation, it is better to be honest with yourself. Our editor-in-chief decided to tell the whole truth The worst thing in a crisis is the unknown. It is because of it that people start to get nervous, rushing to one extreme or another. Caring about you, dear readers, we found out from our editor-in-chief what the interior design market really expects in the coming year, and whether everything is so bad. Oksana Kashenko, editor-in-chief of the roomble.com portal Has been working in the field of interior journalism since 1997. For 13 years, she headed the Salon-interior magazine, hosted an author's interior program on RBC-TV. With the birth of her children, she changed her offline activities to online. At the moment, in addition to working on our portal, Oksana gives lectures on interior design and conducts master classes. — Right now, a turning point in consciousness will come, when the customer will think first of all not about the novelty of the collection, but about how long the furniture will last, how serious is the reputation of the brand, etc. I am talking, of course, about the premium segment. And I believe that we will gradually stop making interiors for show, as it was before 2004, and as it still continues in some places. And we will start making interiors for ourselves. After all, any crisis helps a person to isolate that valuable thing for which he lives: the chaff flies off, the essence remains.
To be more specific, next yearrecognized European trends will be refracted in our country in the following way: 1. Eco-friendly style will finally find its buyers in Russia. We ignored it for a long time, because it is not close to us, well, it is hard for us to get used to waste sorting and secondary production. But since eco-products have recently become more accessible, I assume that a Russian will rather choose furniture made of eco-friendly pine than varnished MDF, since eco-friendly pine is cheaper, well, and at the same time more useful.
2. Most likely, those who planned to buy merbau floors will choose engineered boards, since they look presentable, the media has already advertised them, and the price is quite anti-crisis.
3.The European trend for concrete kitchen fronts will most likely not catch on here. We will choose either a white or grey kitchen, or we will prefer a wood-finished one. Because it will never go out of fashion, and because it is cheaper. However, white kitchens sell best all over the world. And designers only support this trend, offering more and more new models. 4. Bright colored textiles, hand on heart, have never really gone down well with us. Curtains were bought in shades of gray, beige, brown, rarely burgundy, even with flowers. The same trend awaits us next year.
5. But I think many people will prefer colored bed linen. At least here they will allow themselves to give in to weakness.
6.If we take into account how many well-off people are building greenhouses and making subsidiary farms these days, we must assume that the trend of “everything your own, everything natural” will gradually enter interiors. And many will start making something for their home with their own hands. For two reasons: Western and designer items will be too expensive, and handicrafts are the best cure for depression.
7.Oddly enough, designer items will still be bought. Because the price of fakes will rise, and no one will want to invest money in fakes. "We are not so rich as to buy cheap things." 8. In general, I foresee a general trend towards finishing your renovation at any cost. The feeling of crisis does not slow people down in such matters, but on the contrary, hurries them. Many people think that "it will get even worse, so we can't delay."
9. Furniture with additional options will win.Why buy an armchair and a table for it if you can buy two in one for the same price?! If a sofa, then a fold-out one, if a bed, then with tables or built-in lamps.
10.Finally, the finest hour will come for the Chinese industry. Not the one that makes fakes, but the one that works for Ralph Lauren and Restoration Hardware. And how much more wonderful furniture China makes for America! Compared to European furniture, the prices here remain more attractive.
11.But since most of this beautiful Chinese-American furniture is made in the "American style" (where Art Deco is mixed with colonial style), we can assume that this style will become the main trend of the year. 12. If the Russian manufacturer does not die, it will be able to raise its head in this crisis. Because its products will grow in price by only 20 percent, unlike the Europeans, who raised prices by 80-200 percent.
Surviving in a crisis: what will happen to trends in 2015
