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Surviving in a crisis: what will happen to trends in 2015

On the eve of the New Year, magazines and newspapers are full ofpredictions and predictions about fashion and trends. But, given the crisis situation, it is still better to be honest with yourself. Our editor-in-chief decided to tell the whole truth. The worst thing in a crisis is the unknown. It is because of her that people begin to get nervous, rushing to one extreme, then to the other. Taking care of you, dear readers, we found out from our editor-in-chief that in reality the interior market awaits in the coming year, and is it really that bad. Oksana Kashenko, editor-in-chief of roomble.com portal She has been working in the field of interior journalism since 1997. For 13 years she headed the Salon-interior magazine, hosted the author's interior program on RBK-TV. With the birth of children, she changed her offline activity to online. At the moment, in addition to working on our portal, Oksana is giving lectures on interior design and conducting master classes. - Now a turning point in the mind will come, when the customer will think, first of all, not about the novelty of the collection, but about how long the furniture will last, how serious the brand's reputation is, etc. I'm talking about the premium segment, of course. And I suppose we will gradually stop making interiors for show, as it was before 2004, and as it continues in some places. And let's start making interiors for ourselves. After all, any crisis helps a person to isolate that valuable thing for which he lives: the husk flies off, the essence remains. More specifically, next yearrecognized European trends are refracted in this way: 1. Eco-friendly style will finally find its buyers in Russia. We ignored it for a long time, because all this is not close to us, well, it's hard for us to get used to sorting waste and secondary production. But since eco-goods have recently become more affordable, I suppose that Russians would rather choose furniture made from eco-friendly pine than from lacquered MDF, since eco-friendly pine is cheaper, well, at the same time, it is more useful. 2. Most likely, those who planned to buy floors from merbau, will choose an engineering board, since the view is presentable, the media has already advertised it, and the price is quite anti-crisis. 3.The European trend for concrete kitchen facades will most likely not take root here. We will choose either a white or a gray kitchen, or we will prefer a wood-trimmed one. Because it will never go out of fashion, and because it is cheaper. However, white kitchens are the best-selling worldwide. And designers only support this trend, offering more and more new models. 4. Bright colored textiles, in all honesty, we never went too well. The curtains were bought in shades of gray, beige, brown, rarely burgundy, even in a flower. The same trend awaits us next year. 5. But bed linen, I think, many will prefer color. Though they let themselves slack here. 6. If we take into account how many well-off people are constructing greenhouses for themselves and making auxiliary farms, we must assume that the trend "everything of its own, all natural" will gradually enter into the interiors. And many will start to do something for the house with their own hands. For two reasons: Western and design will cost too much, and needlework is the best remedy for depression. 7.Oddly enough, but designer things will still be bought. Because the price of fakes will rise, and no one wants to invest in fake. "We're not rich enough to buy cheap things." 8. In general, I foresee a general trend to complete my renovation at any cost. The feeling of a crisis does not hinder people in such matters, but, on the contrary, hurries them. It seems to many that "it will be even worse further, so it is impossible to delay." 9. Furniture with additional options will win. Why buy a chair, and to him also a table, if you can buy two in one for the same price? If the sofa - then folding, if the bed - it's with tables or built-in lights. 10. Finally, the stellar hour of Chinese industry will come. Not the one that does the fake, but the one that works for Ralph Lauren and Restoration Hardware. And how much more beautiful furniture does China for America! Compared with European furniture, prices here remain more attractive. eleven.But since most of this beautiful Sino-American furniture is made in the "American style" (where Art Deco has mixed with the colonial style), it can be assumed that this style will become the main trend of the year. 12. If the Russian manufacturer does not die, he will be able to raise his head in this crisis. Because his products will rise in price by only 20 percent, in contrast to the Europeans, who raised prices by 80-200 percent.

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