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Surviving in a crisis: what will happen to trends in 2015

On the eve of the New Year, magazines and newspapers are full ofPredictions and forecasts about fashion and trends. But, given the situation of the crisis, it is better to be honest with yourself. Our editor-in-chief decided to tell the whole truth. The most terrible thing in the crisis is uncertainty. It is because of it that people start to get nervous, throwing themselves to one extreme, then to the other. Taking care of you, dear readers, we found out from our editor-in-chief that in reality the interior market is waiting for the next year, and so it's all bad. Oksana Kashenko, editor-in-chief of roomble.com portal. Has been working in the field of interior journalism since 1997. For 13 years she headed Salon-interior magazine, she led an author's interior program on RBC TV. With the birth of children changed offline activities to online. At the moment, in addition to working on our portal, Oksana reads lectures on interior design and holds master classes. - Now it is just a turning point in the mind, when the customer will first of all think not about the novelty of the collection, but about how long the furniture will last, how serious the reputation of the brand, etc. This I say, of course, about the premium segment. And I think we will gradually stop making interiors for show, as it was before 2004, and how it is still here and there. And we will start making interiors for ourselves. After all, any crisis helps a person to isolate the valuable things for which he lives: the husks fly away, the essence remains. More specifically, next yearRecognized European trends will be broken off in this way: 1. Eco-friendly style, finally, will find its customers in Russia. We ignored it for a long time, because it's not close to us, it's hard for us to get used to sorting garbage and with secondary production. But as ecotovars have become more affordable lately, I suppose that a Russian will rather choose furniture from eco-friendly pine than from lacquered MDF, as eco-friendly pine is cheaper, well, at the same time it's more useful. 2. Most likely, those who planned to buy floors from merbau, will choose an engineering board, since the view is presentable, the media has already advertised it, and the price is quite anti-crisis. 3. The European trend on concrete facades of kitchens most likely we will not get accustomed. We choose either white or gray kitchen, or we prefer wood trimmed. Because it will never come out of fashion, and because it's cheaper. However, white kitchens are sold best all over the world. And designers only support this trend, offering more and more new models. 4. Bright colored textiles, putting your hand on the heart, we never went by themselves. Curtains were bought in shades of gray, beige, brown, rarely - burgundy, even in a flower. The same trend awaits us next year. 5. But bed linen, I think, many will prefer color. Though they let themselves slack here. 6. If we take into account how many well-off people are constructing greenhouses for themselves and making auxiliary farms, we must assume that the trend "everything of its own, all natural" will gradually enter into the interiors. And many will start to do something for the house with their own hands. For two reasons: Western and design will cost too much, and needlework is the best remedy for depression. 7. Strangely enough, but designer things will still be bought. Because the price of fakes will grow, and no one will want to invest money in a fake. "We are not so rich as to buy cheap things." 8. In general, I foresee a general trend to finish my repair at any cost. The feeling of the crisis does not slow people down in such matters, but, on the contrary, hastens. Many people think that "it will be even worse, so you can not delay". 9. Furniture with additional options will win. Why buy a chair, and to him also a table, if you can buy two in one for the same price? If the sofa - then folding, if the bed - it's with tables or built-in lights. 10. Finally, the stellar hour of Chinese industry will come. Not the one that does the fake, but the one that works for Ralph Lauren and Restoration Hardware. And how much more beautiful furniture does China for America! Compared with European furniture, prices here remain more attractive. eleven. But since most of this fine Sino-American furniture is made in the "American style" (where art deco blended with the colonial style), one can assume that this style will become the main trend of the year. 12. If the Russian manufacturer does not die, he will be able to raise his head in this crisis. Because its products will grow in price only by 20 percent, in contrast to Europeans, who raised prices by 80-200 percent.

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