Light design: the best illumination of Moscow from RVA

Moscow is well prepared for the New Yearholidays, and the best specialists in the field of light urbanism helped her with this. If you haven’t had a chance to walk the streets of the capital yet, etk-fashion.com together with an expert in the field of light installations Ivan Ostroukhov will show you several noteworthy examples of light magic. This year, the light illumination of the capital is worthy of special attention - never before have the streets of Moscow shone with so many different holiday lights. Today, the leading producer of the Russian Visual Artists company will demonstrate some creations of the Russian light design industry especially for etk-fashion.com. Russian Visual Artists Russian Visual Artists (RVA) is a creative team that combines a visionary approach to design and the latest technologies in its work. RVA is one of the pioneers and most famous teams in the field of multimedia art and art installations. RVA's field of activity includes video mapping, light, LED and interactive installations, media facades, computer vision, motion graphics, 2D and 3D animation, as well as stage design. russianvisualartists.ru Cube The LED cube, created by designers from Russian Visual Artists, consists of more than 25,000 LED elements, and the height of the structure reaches ten meters. The peculiarity of this illumination is that it is three-dimensional: the LEDs are built not only into the edges of the cube - they also fill it from the inside. This design and engineering solution made it possible to create an amazing animation. But, as they say, it's better to see once... Skating rink Amazing and bold lighting solutionurbanists from RVA — to install LEDs directly under water. It is bold because the risks involved in installing the original under-ice lighting technology were high: our designers were the first (or at least among the first) to take such a step. And the solution is amazing — because 33,000 controlled LED clusters were under the ice. Sounds intriguing, doesn’t it? We managed to talk to an expert in the fieldlight urbanism by Ivan Ostroukhov. Especially for etk-fashion.com Ivan spoke about light design and the role it (design) plays in Russia today. Ivan Ostroukhov Ivan Ostroukhov is an expert in the segment of light installations and video mapping. Today, Ivan is the leading producer of the Russian Visual Artists company. russianvisualartists.ru Ivan Ostroukhov about light design and more — What place, in your opinion, does light design occupy in art today? — For most people, vision is the main source of information about the world around them. This fact, as well as the undeniable effectiveness of light illuminations, have long placed light design at one of the pinnacles of contemporary art. — What is the future of Russian light urbanism? What is missing, what would you like to implement? — Of course, there is not enough interaction with people. I believe this can be applied everywhere, from interactive media facades and artistic lighting of buildings to small installations. The possibility of two-way communication is another step that Russian urbanism has only just begun to take. — Why has lighting design become so popular lately? — Lighting design opens the doors to art for “techies”, and this allows them to look at things in the appropriate way. If earlier humanities scholars were considered the driving forces and ideological inspirers of art (in the broad sense), then in the segment of light urbanism one cannot do without an engineer’s perspective. In addition, lighting design is very technological, and technology always attracts people.