Guide for pros

Guide for the pros: one evening in Milan with a design critic Olga Kosyreva

What unites Elena Baturin, jeweler, perfume,Peonies and Swiss furniture? Today you will learn about this by reading our article about just one evening in Milan, conducted by our editor-in-chief in the society of design critic Olga Kosyreva. During the Milan Furniture Salon, a lot of parties, presentations and various events take place every day and every night, Not all. But for the design critic and co-founder of "Design-lecture" Olga Kosyreva impossible. On April 14th we together with Olga visited several closed designer parties in Milan. If you want to know what was the most-most-you here.

Jeans, Switzerland, chairs

Our route began near Duomo - the mainCathedral city. On the corner of the streets in the store G-Star RAW was a presentation of a new furniture collection of the famous Swiss factory Vitra. The first few minutes of being at the event were shock: what makes Vitra furniture among jeans? However ... Olga Kosyreva, "Design-lecture": - Vitra has been closely friends for several years and cooperates with the Dutch den-brand G-Star, whose owners are simply in love with the furniture of one of the leading designers of the 20th century, Jean Prueve, and invested in making it Furniture, which at auctions reaches prices of hundreds of thousands of euros, was reproduced plus or minus by mass circulation and was available to a greater number of people. Cooperation began with the release of a series of home furniture, and then the management of G-Star wanted to furnish Pruve furniture to its new office in Amsterdam, which was designed by Rem Koolhaas, the world-class architectural star. So last fall, Proveve office furniture was reissued - Prouve RAW office edition, which G-Star now presented in its Milan store.

Bvlgari, Zaha, Philip

Next we need to get to the super-closedA party in the hotel Bvlgari. They presented a new and, as always, and maybe even more, a beautiful collection of the famous jewelry of the same name. Serpentine - it was this name that was given to both the collection and the work of contemporary art created by the architect Zaha Hadid especially for the demonstration of the works of Bvlgari. In a huge display snake, viewers were presented with new as well as old decorations of the brand, many of which were bought from collectors for incredibly big money. The party went to fame. There were seen: actress Nastasya Kinski, Francesca Versace, architect Antonio Citterio, designer Philippe Starck, designer Ora Ito and other stars. We were in awe. An excellent example of how clever and tasteful are fashionable - in this case jewelry - brands on the adjacent territory of the subject and architectural design. Salone del Mobile is the time when cream of the design industry gathers in Milan. Hotel Bvlgari in a small private street in the heart of the city is an oasis of respectability and relaxation amidst all this fuss. Well, the name Zahi Hadid is so powerful that it is guaranteed to attract attention of both the public and the press. So the best combination for bragging of treasures from the heritage fund and new decorations, the brand Bvlgari simply could not be imagined. The visit of Philippe Starck himself is an excellent confirmation of this.

Design critic Olga Kosyreva

Elena Baturina, gardens, perfumes

Next, our path was to lie in the direction of the streetPoncaccio, in the area where a lot of design events took place. Olga, a connoisseur of Milan, decided that the path can be reduced by going through the old botanical garden. And there we were waiting for a new discovery: between the irises and peonies were installed pavilions, where designers tried to visualize the smells of ancient spirits, showed new bottles and was available, with smells, told about the history of perfumery. The project was attended by such famous architects and designers as Jaime Aion, the brothers Campana, Jean-Marie Massaud, Nendo, Louis and Roberto Palomba and others, and all this was carried out by the Elena Baturina BeOpen, which was positioned here only as self-made Woman, famous for its reconstruction projects and taking an active part in the "Women Expo" movement. Yes, if you go to Italy this year for Expo, then the gardens of Elena Baturina will be open until May 25th. Olga Kosyreva, "Design-lecture": - This old botanical garden in the Brera area is one of the secret secrets of Milan. In it you will never wander accidentally, and even if you look, it is not a fact that you will find it on the first attempt. But it is beautiful, especially now, when, after the early spring, flowers are already in full bloom. And the project associated with flavors, it is particularly appropriate. Not to mention the fact that he certainly marks the cutting edge of modern design - everything that involves the senses is especially in demand right now. Mankind is tired of things, I'm not tired of repeating it. It wants impressions, emotions, new experiences - including design.

Plastic containers, rigid frames and soft pink

At the presentation of the new collection of the factory Moroso,We honestly did not intend to. She could be seen at the exhibition. But the feet, accustomed to stamp the paths of design, themselves brought us to the show-room of the famous soft furniture factory. Which, in fact, in the performance of Moroso is completely and not soft: the technology patented many years ago by the factory for the production of sofas and armchairs on rigid metal frames remains virtually unattainable for most other manufacturers. In the show room, we liked the embellished sofa couch embellished with floral ornaments, and still delicate pink colors in the new furniture collection. But our opinions about the racks of plastic containers are divided: Olga liked them as an idea, we do not, our editorial staff likes cozy things. I'm a big fan of this brand, not least because my favorite designer and fine person Patricia Urquiola constantly works for her. But the most new and interesting Moroso presents at its booth in the pavilions of Salone del Mobile, and in the showroom, an exhibition of something avant-garde, radical and highly artistic takes place. And now - cabinets-frames with inserted in them a typical plastic boxes for mail transport - this is not what everyone would like to put in his bedroom. But in terms of color combinations, here, in the design of space, the most important color trends are shown. Now it's ashy-pink, pale yellow, bleached lilac, turquoise, blue, and also a combination of brick-orange with muffled blue.

Design critic Olga Kosyreva

Bathrooms, bright colors and clear plastic

This evening we were lucky enough to get onOpening in Milan the first monobrand store Kartell by Laufen. For the first time the things of this collaboration were presented two years ago and since then all over the world it has had many admirers. And here is the center of Milan, the Brera district. By the way, if you've ever sat in a restaurant on transparent chairs, most likely it was chairs created by Kartell's design company Philippe Starck (if the restaurant was expensive), or it was Chinese fakes under these chairs (if the restaurant was not very expensive). In a word, transparent furniture for the Kartell seat is familiar to almost everyone. And now the famous Swiss sanitary company Laufen decided to jointly produce a collection of bathroom furniture together with Kartell. The design of the entire collection and the store was made by the famous designers Roberto and Ludovic Palomba, who created before that much for Laufen. To be honest, the furniture was so beautiful that it eclipsed all the bathroom furniture in our minds. Now the bathrooms should look just like this. The company Kartell always differed in that it broke its things with established ideas. So it happened here. Several stereotypes at once: that the bathroom can not be colored, that there is no plastic in the bathroom, that the bathroom can not look like a living room - smashed to smithereens.

Design critic Olga Kosyreva

Carpets, Kandinsky and Eleonora

Olga Kosyreva would not be a design critic ifWould not know about secret places, where the best works of modern design are presented. Among them was Spazio Pontaccio - a half-store, a half-gallery, founded and directed by design enthusiasts, a couple of Eleanor Negri and Alberto Pellini. They presented a collection of furniture under their own brand, designed for them by the famous Italian graphic designer Federico Pepe. His magic graphics were hung all over the walls - and there was something from Kandinsky, something from student artwork, something from ornaments of carpets-kilims. Frames for all drawings were created specifically for everyone. In general, the address is written in a book to recommend to designers and architects. Olga Kosyreva, "Design-lecture": - Spazio Pontaccio is a rare, unique format: like a shop, but everything that is sold in it, is made by designers, including eminent, especially for this store. A year ago they noisily announced themselves, when on the opening day of the Salon del Mobile, they arranged a dinner party for 50 people in their show-windows. All the chairs, tables, utensils, serving items were made specially for dinner, and you can buy them only in this store. Among the guests there were famous designers - Tom Dixon, Jay Osgerby, Studio Job, Patricia Urquiola - this list says how highly they appreciate what the owners of this gallery do. I, too, was lucky to take a place in the window - and this is an unforgettable impression, both from people, and from food, and from what, in fact, feel like a participant in the performance. Since then, we with Eleanor and Alberto are great friends.

Zigzags, mirrors, face control

After attending the event with Zaha Hadid andPhilippe Starck thought that now the whole city was open before us. However, at the entrance to the closed party Missoni Mirroring had to show evidence that Olga and I are famous journalists: get business cards, press cards and make various calls. And - about a miracle! - we were missed here, too. Mirrors with frames from Missoni were a miracle as good. But, to admit, almost the same people stood on the stand of the company at the exhibition. Therefore, we could not understand why such a strict face control. I deeply respect Rosity Missoni, she has repeatedly communicated with her personally - she is a rare person who himself is developing a home collection under his own brand. And although the company's techniques and drawings - flowers, zigzags, other geometric ornaments - do not differ in variety, they, in my opinion, occupy their niche and make a pleasant variety in the gray colors of everyday life.

Design critic Olga Kosyreva

Brass, red and gray

After visiting the exhibition, Olga led usReal back streets, and not very crowded. So when the road took us to a temporary show room of Lee Broom brand, there was no limit to the surprise. The brand was English, all the employees were English, furniture - in the style of the 1960s and 1980s, the color of the walls and mannequins was exactly the favorite deep gray named after Armani, and accessories with all their appearance said that they should be 20-30 years old and They left the workshop of the famous Ettore Sottsass. All these simple and complex associative series arose, as it turned out, we have absolutely no accident, but very even planned. It was on them that the owner and designer of the company counted. Then I want to say a long speech. Firstly, Lee Broome with his collection settled in an area where there was never any design activity - now it's called San Gregorio Docet and this year is marked on the design map of Milan. This is indicative - the capital of design becomes even more and more diverse, and the participants of the Milan Design Week are closely within the framework of long-standing design clusters such as the "Tortona Zone". Secondly, Lee Broome is well known in London, and now, thanks to this exhibition in Milan, he was recognized and talked about in the rest of the world. What I personally enjoy. Because - and this is the third - he likes me very much as a designer and a man, and I've already seen his crystal lamps with a notch for a while in sweet dreams. And fourthly: the fact that he, a man with a delicate taste, for inspiration, turned to Italian pop art and early postmodernism (and this is the work of Ettore Sottsass and Co), speaks of the return of interest to this forgotten period. Let me assume that the style of the 1980s with its active graphics, bright colors, false shine and ironic figurativeness is what is called the next big thing in the design of objects and interiors.

Design critic Olga Kosyreva Photos: Oksana Kashenko, Philip Eichler, Venturelli